Tue, 05 Jan 2010

A Good Start?

When I hear the phrase in the title of this blog post, I'm reminded, as I think many people are, of a punch line for a lawyer joke. ("What do you call 1000 dead lawyers at the bottom of the ocean?")

So I find it curious that Bank of America is airing an ad that starts with the following question: "What do we call nearly $760,000,000,000 loaned in 12 months to stimulate economic growth?"

They answer the question with, you guessed it, "a good start".

Now some people might think that latent meaning resonates well for Bank of America, but I have nothing against lawyers or the practice of law, and think of the joke as a grotesque and misplaced attempt at humor (even if in jest, you're wishing thousands of productive members of society harm). So, I associate that phrasing with the joke and for me it undermines the message that BofA is trying to send.

I know it's a fallacy of guilt by association, but still I wonder if how that $760T was loaned out is as grotesque and misplaced as the lawyer joke.

Name/Blog: kyle
Comment/Excerpt: I've been looking around for a recording of that tv spot... any idea where I can find it? (Also $760,000,000,000 = $760*B*, which, granted, is still a crapton of money)

Khan Klatt

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